Finding value is the key to making profit long term from betting.  Not one single punter wins every bet he/she makes, in fact just getting a good winning percentage can be hard.  Don’t give up if you have a few loosing bets because the good news is that if you make sure you find the value you will profit long term.

Value simply means finding better odds than the chance of it occurring.  A crazy example might be a football match, lets say England v Andorra.   The realistic odds for England winning at home might be around 1.2, but lets suppose you see the odds available at 1.7?  This is a value bet it gives England roughly a 58% chance of winning the game, where in actual fact the probability should be more like 83%.  If you could pick a bet like this every day then you would be very rich.

Sadly real life examples as extreme as the above are rarely seen, but there are still many many events where you can pick up massive value odds the NBA markets for example are full of value games, and there is no draw to worry about.

Now the tricky part, how do you find value.  There are two main ways to look at it, you can go with statistics, or if you know a sport really well, you can go with knowledge and gut feel.  Most bettors only know a few sports inside out, so can either exert their edge by betting in these markets only, or find some way to make stats work for you.

My main interest in betting has always been developing computer systems that predict outcomes and odds, but even some of my best and profitable systems can’t match the gut feel of a bettor who is immersed in their chosen sport.

If you take the time to research and find the value in your bets then you will beat the over-round / commissions and make a nice profit from your betting activity.

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